Serene

Cookie Policy

This Cookies Policy (“Cookies Policy”) applies to our Website, available following the link https://appserene.co/ (“Website”).

What is this policy, and what is it about?

This policy is an integral part of our general Privacy Notice. However, as a user, this policy will provide a more detailed description of the cookie technologies we use on our Website.

What is Cookie technology?

This technology ensures the exchange of small files between your browser and the server on which our site is located. The generation of such a file is carried out automatically by your browser at our request, and a script is hosted on our server, or such a file is generated on the side of our server and sent to your system.

Why do we use Cookie?

We use cookies and other technologies to ensure everyone using the Website has the best possible experience. For example, when you use the Website, we may place several cookies in your browser. We use these cookies:

to enable us to hold session information as you navigate from page to page within the Website,
to improve your experience,
to track and analyze usage and other statistical information.

If you elect not to activate cookies or disable cookies later, you may still visit the Website. Still, your ability to use some features or areas of those offerings may be limited.

How to Turn Off Cookies

You can generally activate or later deactivate cookies through a functionality built into your web browser. If you want to disable cookies, then you can find instructions for managing your browser settings at these links:

If you want to learn more about cookies or how to control, disable, or delete them, please visit www.allaboutcookies.org for detailed guidance.In addition, specific third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with their Internet browsing. To learn more about this feature from Google, click here.

Types of Cookies

We use the following types of cookies:

Technical cookies

Technical cookies are those that are considered necessary for the functioning of the website and those that allow the user to navigate through a website, platform, or application, to use and/or to enable the different options or services, including the management and the operation of the website; for example, identifying the session, accessing parts of the website with restricted access, remembering the elements that make up a form, etc.

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display relevant and engaging ads for the individual user, making them more valuable for publishers and cookies-types advertisers.

Analytics Cookies or Performance Cookies

These cookies are used to track website visitors and their user behavior. This data is then used to improve how the website works and, in turn, improve user experience. Google Analytics (GA) cookies are among the websites' most common analytics cookies. GA cookies collect anonymous information, including the number of visitors to the site, unique visitors where visitors have come to the Website from, and the pages they visited.

Google Ads Cookies

We utilize cookies from Google Ads to personalize content and ads, provide social media features, and analyze traffic. Google uses cookies such as _ga, _gid, _gat to enable Google services.These are essential for the functioning of Google services. We also utilize remarketing cookies from Google Ads to advertise online. This allows us to tailor ads based on your browsing history and use data from visits to our website. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

Facebook Cookies

We utilize cookies from Facebook for ads and to analyze traffic. Facebook may use cookies such as _fbp, fr to customize ads based on your usage of this site and other sites/apps. You can control cookies used for ads in Facebook’s privacy settings. However, restricting cookies may impact website functionality and the ads you see.

Amplitude Cookies

We use Amplitude analytics, which utilizes cookies to analyze user behavior for product improvement. Amplitude cookies do not contain personally identifiable information. You can opt out of Amplitude cookies in your browser settings. Restricting cookies could reduce website functionality.

How long do we keep cookies?

Each cookie has its unique storage period (lifetime). Some we store sessionally (while one session of visiting and using our site is active), some we keep for a shorter period, and some longer, depending on the functions they perform. We describe the lifetime of each cookie in detail below.

Category

Name

Feature

Provider

Life period

Technical cookies

AMP_4cacea564a

deviceId. A randomly generated string
userId: Upon user log-in, if the your instrumentation sends this value to Amplitude, it's stored in the cookie. Amplitude recommends you set this to identify users uniquely. Amplitude encodes this value as Base64 before storing it.
optOut. A flag to opt this device out of amplitude tracking. If this flag is set, no additional information will be stored for the user.
sessionId. A randomly generated string for each session
lastEventTime. Time of the last event, used to determine when to expire and create a new session Id
eventId. An incrementing sequence of identifiers used to distinguish events
identifyId. An incrementing sequence of identifiers used to distinguish identify calls
sequenceNumber. A sequence number used to order events and identifies and properly sequence them

Amplitude

defaults to 1 year. Most browsers will limit the lifetime of cookies set using document.cookie from 1 to 7 days.

Marketings cookies

_fbp

To store and track visits across websites

Facebook

3 months

_fbc

To store the last visit.

Facebook

2 years

_gcl_au

To store and track conversions.

Google

persistent

_gcl_aw

To provide ad delivery or retargeting.

Google

90 days

___gads

To provide ad delivery or retargeting.

Google

13 months

Facebook pixels

We use the Facebook pixel on our website. This tracking code enables Facebook to track visitor activity and behavior on our Website.The Facebook pixel is a small piece of code that Website owners place to track visitor activity. The Facebook pixel allows us to track user interactions with our website, such as product views, signups, purchases, etc., to target and optimize our Facebook ad campaigns more effectively.Data collected and shared with Facebook through the Facebook pixel may include:

HTTP Headers (IP addresses, web browser details, page visited details, referrer URL)
Button click data and events;
Facebook cookies and device identifiers;
Form field Names (website field names like email, address, etc., for when purchasing a product or service);

We want you to understand that using the Facebook pixel means that your personal data may be shared with Facebook to facilitate targeted advertising. Facebook's Data Policy applies regarding its collection and usage of data gathered through the pixel. You have the option to turn off targeted advertising in your Facebook ad settings.

Google Tag Manager

Our website uses Google Tag Manager to collect certain data about user behavior and interactions for analytics purposes. Google Tag Manager itself does not use first-party cookies. However, it does help trigger the activation of tracking and analytics tags from third-parties that may use cookies.Specifically, Google Tag Manager is implemented to capture custom event data when a user signs up for a free trial or paid subscription, including the subscription price in USD and the subscription date. This data is captured via the checkout form and then passed into Google Tag Manager, which fires tags to share this data with Google Analytics.The price and date information are essential for our internal analytics allowing us to better understand usage patterns and metrics such as average revenue per user (ARPU), conversion rates, and trends over time. This data ultimately enables us to provide, support, and improve upon our subscription offerings.

Сhanges to this Policy.

We may update this Cookie Policy occasionally to reflect changes in our practices or for legal reasons. We encourage you to review this policy periodically for any updates.